The term orange-collar refers to the theme color of China's largest online shopping website, Taobao.com, and has been generalized to include people who make a living by doing jobs related to e-commerce.
橙领的橙，取自淘宝橙色系，橙领指通过淘宝网盟赚取收入的人，后泛指所有电子商务有关从业者。
What orange-collars need to do every day is to post on blog or forum1 as a way of leading people to shop. They would know about customers' needs first, then try to find those products that sell good by analyzing2 the data, writing a blog once choosing a product and communicating with their fans.
橙领天天做的事情，就是通过微博或平台发帖，引导别人去淘宝购物。先知道客户的需要，然后通过剖析数据探寻什么宝贝销路好。找到一个宝贝之后，就要开始编辑微博，和粉互动。
